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商品編號： 9-609-011 出版日期： 2008/07/09 作者姓名： Shih, Willy;Yu, Howard H.;Shih, Chintay;Hsieh, Yi-Ching;Chiu, Hung-Chang 商品類別： General management 商品規格： 16p 再版日期： 2009/09/21 地域： Taiwan 產業： 個案年度： 2006 - 2008
商品敘述：
ASUSTek Computer was the world''s largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile Internet device category without undermining its existing notebook PC business.
涵蓋領域：
Change management;Disruptive innovation;Information technology;Innovation;Managing creativity & innovation;Modularity;Strategy;Technological change;Technology
相關資料：
Case Teaching Note, (5-609-012), 17p, by Willy Shih;Video Supplement, (9-610-713), 31p, by Willy Shih
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